On Sunday 17 May 2009 five thousand people attended the Human Sign on St Kilda Beach, Melbourne, Australia. The sign was a reaction to the then Australian Prime Minister’s (Kevin Rudd) lack of action on climate change. Rudd had declared , “Climate Change: The great moral challenge of our generation” but after two years in government had done nothing about it. The sign morphed into the phrase “CLIMATE CHANGE – OUR FUTURE IS IN OUR HANDS” before it finally washed into the sea.